She’s only been raven-hared for two weeks, but Sarah Harding is fully embracing her darker side in a vampy new photoshoot.
The Girls Aloud singer puts her bubbly blonde days firmly in the past as she smoulders in an all-black outfit and dramatic make-up in a new ad campaign.
Looking every inch the femme fatale, the 29-year-old looked slinky in black power suit and a pair of killer heels as she posed with the new matte-black HTC Incredible S mobile phone.
Harding posed for the shoot just two weeks after she debuted her new hair colour at London Fashion Week.
Harding’s new look is inspired by Natalie Portman’s Oscar-winning film Black Swan.
Following her engagement to DJ Tom Crane on New Year’s Eve in the Maldives, Harding is planning a Gothic-themed wedding, thought to be later this year.
She said last month: ‘Iām obsessed with Black Swan. I love that dark, Gothic kind of feel.
‘I want to channel the dark, Gothic feel into the wedding. I want everything to be dark, the decoration on the tables and everything.
‘Tom wants something more traditional but I want to show a bit of my dark side. I would love to have it in a Gothic castle.’
While promoting the new phone, Harding admitted she was keeping her fingers crossed that bandmate Cheryl Cole would be offered a judging role on X Factor USA.
She said: ‘I think it would be very good for her, she’d fly the flag for over here as well, so fingers crossed.’
Harding also laughed off rumours of a rift between her bandmates and Nadine Coyle, who lives in Los Angeles.
She said: ‘We’re very much still a group. Nadine lives on the other side of the Atlantic so it’s not like we can pop over every five minutes for a cup of tea.
‘What can you do? At the end of the day we see her when we see her or whatever. She’s always been a bit of a free spirit.’
ā¢ The matte-black HTC Incredible S is available exclusively at The Carphone Warehouse and Best Buy.